A strategic approach to visual storytelling
A curated collection of work that bridges strategy and design, creating visual narratives that clarify ideas, elevate brands, and connect with audiences in meaningful ways.
CLEVELAND BROWNS YEARBOOK ADVERTISING
Executive Brand Positioning Case Study
Strategic Context
Selected as one of only two institutions featured in the 2024 Cleveland Browns Yearbook (50,000+ reach), this campaign required positioning Lake Erie College beyond brand presence, into a narrative of academic and athletic excellence.
Concept:
“YOU Are the MVP”
• Reframed messaging around the student as the central protagonist
• Directed photography and visual system aligned with Browns culture
• Designed high-impact layout for print engagement and clarity
Leadership & Execution
Led the campaign end-to-end in partnership with the College President and external media agency, overseeing concept development, creative direction, production, and vendor coordination under compressed timelines.
Impact
Strengthened institutional visibility and elevated brand perception within a competitive regional landscape, establishing a new benchmark for recruitment-focused marketing initiatives.
THE TOWER PROJECT
Environmental Brand Experience Case Study
Strategic Context
As part of the transformation of the historic Lake National Bank Building into student housing for Lake Erie College, this project required the development of a large-scale environmental design system that balanced modern student experience with the integrity of a historically significant structure.
Concept & Design Direction
• Developed a mid-century modern visual system aligned with the building’s architectural heritage
• Translated institutional identity into a physical, experiential environment
• Designed for spatial flow, warmth, and student-centered usability within a shared living space
Leadership & Execution
Led the project independently from concept through installation, partnering with the development partner, Renew Partners, and executive leadership, including the President and Cabinet. Directed cross-functional collaboration, research, concept development, and design proposals while securing approvals across institutional stakeholders and the City of Painesville Historic Committee.
Impact
Delivered a cohesive, large-scale environmental design that enhanced the daily living experience for 150+ student residents while preserving the character of a historic landmark—demonstrating how brand, space, and user experience align to create purposeful, engaging environments.
CHARTER EDUCATIONAL SERVICES. Healthcare Marketing & Recruitment Strategy Case Study
Strategic Context
Charter Educational Services operates at the intersection of healthcare and education, supporting clinical professionals working within special education environments while partnering with school systems to deliver integrated services.
This role requires developing a unified marketing and communications approach that simultaneously supports healthcare recruitment efforts and positions the organization as a credible, strategic partner to school leadership. This work is represented through a structured proposal designed to clearly communicate service integration, recruitment strategy, and partnership value to school leadership.
Concept & Design Direction
Leadership & Execution
Lead marketing and communications initiatives across recruitment and business development efforts, working closely with executive leadership and cross-functional teams.
Develop a comprehensive proposal framework that translates complex service offerings into clear, visually structured communication for school decision-makers.
Impact
Support the successful onboarding of three new charter school partnerships through strategic marketing proposals while strengthening recruitment efforts for healthcare professionals.
Enhance organizational visibility and positioning within the education and healthcare space, reinforcing a more structured and scalable approach to growth.
LAKE ERIE COLLEGE (MARKETING & BRAND)
Institutional Brand & Marketing Strategy Case Study
Strategic Context
During a period of institutional transition, Lake Erie College required a more unified and strategic approach to marketing, communications, and brand alignment to support enrollment, visibility, and long-term positioning.
Concept & Design Direction
• Strengthened brand consistency across marketing, communications, and digital platforms
• Led the development of integrated campaigns supporting admissions, athletics, and institutional initiatives
• Created high-visibility design assets aligned with recruitment and brand positioning goals
• Refined messaging to better connect with prospective students and external audiences
• Developed a comprehensive suite of branding and marketing assets for the college’s equestrian program, including nationally recognized events such as the Prix de Villes, supporting recruitment, sponsorship, and event promotion
Leadership & Execution
Progressed from serving as the sole creative and web lead for the institution, supporting all departments and working closely with executive leadership, including the President, while reporting to the Vice President for Advancement, to Interim Director of Public Relations and Marketing.
Led integrated marketing and communications initiatives, advising leadership on brand strategy, media positioning, and institutional messaging. Directed cross-functional collaboration to ensure alignment between departmental initiatives and overall organizational priorities.
Impact
Delivered a more cohesive and strategically aligned brand presence across the institution, supporting recruitment and visibility efforts while improving operational efficiency, resulting in approximately $30,000 in marketing cost savings and $15,000 in annual workflow efficiencies. Expanded institutional reach through large-scale event marketing initiatives, including equestrian programming that attracted regional media coverage and strengthened external partnerships.
Challenge:
Charter Educational Services needed a compelling internal training video to reinforce its commitment to ethical business practices and high-quality service. The goal was to create a professional development resource that inspired accountability and consistency across teams.
Solution:
As Director of Creative Arts and Marketing, I developed the concept, script, and full production of the training video, handling filming, editing, and motion graphics personally. Using a clean, authentic visual style and emotionally grounded narration, I transformed complex ethical principles into relatable, actionable guidance that reflected the organization’s values.
Outcome:
The video became a core component of Charter’s continuing education program, increasing engagement and serving as a lasting tool for employee onboarding and professional growth.
Skills:
Video Production | Scriptwriting | Creative Direction | Motion Graphics | Editing | Internal Communications | Professional Development Content | Adobe Premiere | After Effects
Poster Design Collection (Community, Education, Finance & Entertainment)
Challenge:
Organizations across multiple sectors—including education, financial institutions, entertainment, and community programs—required visually impactful posters capable of communicating key messages quickly, clearly, and creatively.
Solution:
I developed a diverse poster collection featuring recruitment campaigns, educational programs, event promotions, corporate communications, compliance initiatives, and community outreach. Each design balanced visual hierarchy, brand guidelines, and messaging strategy while using color, typography, and imagery to maximize engagement. The work was produced using Adobe Photoshop, Illustrator, and InDesign for both digital and print formats.
Outcome:
These posters strengthened organizational messaging, increased program visibility, and delivered polished visual communications aligned with each institution’s brand and goals. The collection demonstrates cross-industry versatility and strong creative problem-solving.
Skills:
Poster Design | Marketing Communications | Typography | Branding | Adobe Photoshop, Illustrator & InDesign | Visual Strategy
Challenge:
Lake Erie College wanted to create cohesive, heartfelt holiday communications to express gratitude and celebrate the season with students, faculty, alumni, and community partners.
Solution:
As Interim Director of Public Relations and Marketing, I led the concept, design, and production of Thanksgiving and Christmas cards, along with a holiday video featuring a message from the College President. My team and I handled all design, photography, and video editing in-house using Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects to ensure a consistent, branded presentation across print and digital media.
Outcome:
The campaign strengthened community connection, elevated the college’s visual standards, and received positive engagement across digital channels and alumni communications.
Skills:
Creative Direction | Branding | Graphic Design | Video Production | Motion Graphics | Project Management | Adobe Creative Suite
Portrait & Landscape Photography Collection
Challenge:
As a professional photographer with a B.A. in Digital Photography and founder of a photography/graphic design business, I set out to produce diverse visual stories that highlight people, places, and communities. The goal was to create a body of work that demonstrates technical skill, artistic perspective, and the ability to connect with subjects across many environments.
Solution:
I developed a comprehensive portfolio of portrait and landscape photography, capturing individuals, families, professionals, performers, pets, cityscapes, natural environments, and community events. Through deliberate composition, lighting, and storytelling techniques, I built images that reflect authenticity, emotional depth, and strong visual narrative. This photography practice also directly supported my professional roles in marketing, design, and communications across educational, financial, and corporate settings.
Outcome:
The collection showcases versatility, cultural awareness, and creative adaptability. It strengthened my work in visual communications, enhanced campaign quality across multiple industries, and expanded client engagement for my creative business.
Skills:
Photography | Visual Storytelling | Lighting & Composition | Community Engagement | Creative Direction | Adobe Lightroom & Photoshop
The Tower project
Environmental Brand Experience Case Study
Strategic Context
As part of the transformation of the historic Lake National Bank Building into student housing for Lake Erie College, this project required designing a large-scale environmental feature (65 ft main wall, 22 ft side wall) that balanced modern student appeal with historic architectural integrity.
Concept & Design Direction
%u2022 Reframed messaging around the student as the central protagonist
%u2022 Directed photography and visual system aligned with Browns culture
%u2022 Designed high-impact layout for print engagement and clarity
Leadership & Execution
Led the project independently from concept through installation, conducting research, developing design proposals, and securing approvals from executive leadership (including the President and Cabinet), the Painesville Historic Committee, and Renew Partners as the development partner.
Impact
Delivered a cohesive, large-scale environmental design that enhanced the student living experience while preserving the character of a historic landmark, demonstrating the intersection of brand, space, and user experience.
Creative Strategist and Visual Designer
